Strategy 1: Social media sites
Social media sites are used for low budget films to market their film because it is free an because so many people now use social media in their everyday life.
Strategy 2: YouTube pop ups
This costs a small fee to advertise films on YouTube but is a very effective way because you can specify what sort of video you want your pop up to be viewed on which means your marketing automatically is shown to your implied audience.
Strategy 3: Vine
A vine is a very effective way for a low budget film for marketing a film, because it is free to do and can be distributed all around the world using the internet.
Strategy 4: Blogs
Blogs are free to make and you can add lots of detail to the blog but you can not do this on other types of promoting like a poster. But it is not easily accessed, so is hard to get a large audience to see the blog.
Strategy 5: Street marketing
Low budget film companies can take to the street, to leaflet and promote their film because it is cheaper than other marketing strategies like TV and radio adverts. But it does cost to print off the leaflets and for the wages of the staff who are promoting the film.
I found thisof a website stating about what low budget films can do to market their film sucessfully. So that the film is well known and people aware what our film is about.
Paranormal activity low budget marketing strategies:
Before the first Paranormal activity film was released in 2009 few people other than Paramount production company and select cities knew about the new, upcoming horror film. The $15,000 horror movie, directed by San Diego filmmaker Oren Peli, first gained awareness at Slamdance Film Festival a year later, when Steven Spielberg noticed the potential of the low budget film. The film company also marketed the film on social media which intrigued some viewers.
For our film we have decided to use these strategies to market our film because they are free o very cheap therefore fit in with our low budget but still make our audience aware about our film and what it can offer them. Here are the marketing we are going to use:
1) Live snap chat feeds- We can create our own snap chat account for our film this is free and we can send snap chats to all snap chat users to help market our film. We can also have live feeds of teasers from the filming and making of our film and where we can leak our release date for the film. This is a really good place to market our film because most of the users on snap chat fit in with our implied audience which is 12+ years old.
2) YouTube pop ups- We are going to use YouTube pop ups which is a good way to market our film 'Connect 4' because we can choose which videos or pop ups are shown on so we can specify that our implied audience see our advertisement. Also it is fairly cheap to use this method of marketing, which is good because we are a low budget film.
3) Social media sites- We are going to produce a page on Facebook, twitter and Instagram where users can see when our film is being released and can watch clips and trailers of the film before its release date. This is a suitable method of marketing because it is free and anyone around the world who are on these sites can see our marketing page.
Our social media Marketing
In order to promote our film we had to find different ways of using social media and other free methods of marketing as we are a low budget film and so cannot afford a big trailer campaign like that of Star Wars or other blockbusters.
We chose to use social media platforms to predominately promote our film as they are both free and accessible to all. Here is the link to our film's Facebook page, here we will post updates and teasers of our film before its release date in early April 2016.
We also decided to use Twitter as well as Facebook and so here is the link to our Twitter page.
Here is our logo for our film called 'Connect 4':
Our production company that we have chosen is Polar Production, here it is...
We are a low budget production company which has made a drama. A similar film production company who produced a low budget teen film was Canal+ which produced the film 'Son of Rambow'. There was more than one production company that helped to produce this film but Canal+ was the main contributor in the making of the film and contributed the most money.
This is Canal+ production companies logo...
It is similar because it follows a group of teens on their life journey and shows friendship. This film company also produced 'Son of Rambow' on a low budget.
No comments:
Post a Comment